“Beta” literally translates to “son” in Hindi language. So yes, we’re inlabor trying to give birth to our one ‘n only and our much awaited “son” - Moshbag beta. The only question is when?
Now I have to admit, we had initially planned to launch Moshbag in July to coincide with our birthdays (Yes, both founders are July borns!). But we both knew that it was far fetched. There are 2 reasons for this: first, we started work on Moshbag only in June this year & second, we have day jobs (this is of course to fund this project. We don’t intend to meet any Angels at this juncture & would instead prefer to meet Bootstrap Bill!)
We have a ridiculously shortgestation period, going by the principles of Lean. So, we’ve compromised on a fancy UI & you won’t find a zillion features to begin with. Just the basics - artists will be able to upload their new stuff on Moshbag & subscribers will be able to signup & stay updated. That’s it!
I’m also not embarrassed at all to reveal that the entire UI was built using Weebly! It has allowed us to mock-up a quick website with limited coding skills. But don’t worry, we’ll be working on our Moshbag Baap version once we celebrate our baby shower & set things rolling. Oh, and btw, “Baap” literally translates to “father” in Hindi!
I still haven’t given out our launch date, have I? The doctors say we’re due sometime in the first week of next month, i.e. September, 2012. So here’s hoping that all goes well & we have a healthy happy Beta arriving!
You can have a look at him once we’ve confirmed the delivery. Till then, I thank you for your patience, support, & encouragement!
Art they say is relative. So it must be the artist who sells. Fame is a good indication of how good or bad he is. But surely, there must be more to it.
I’m often confounded by this question, “How do you rate an artist?”. Is it the number of facebook likes or the number of twitter followers? Is it the number of visitors to his blog/website or the number of comments he gets? Is it number of gigs/premieres/publishings to his name or his sales figures?
Quantifying artists is not the same as the quality of artists. How would you measure the uniqueness of his art? The unlikely chord changes, the lyrical genius, the abstract passages, & the unexplained mind provoking scenes.
While envisioning Moshbag (http://moshbag.in), our new platform for independent artists, I had to take these questions into consideration. ‘Cause for one, subscribers who wish to discover new music/movies/books often expect the unexpected. It is foremost, that they truly appreciate what we’re offering & that they find the best artists out there in the industry.
We on the other hand have the liability to showcase the most underground, the often unnoticed, & equally deserving performers to our subscribers along with other known celebrities on our platform.
So it is imperative for us to be brutally selective of the artists we accept on Moshbag. We’ve decided to take a holistic approach to rate artists. We expect every artist to have at least a Facebook page/ twitter account, & a simple website to start with. We are eager to learn and discover every gig/story/movie they have their names associated with. We’ll take pains to follow & track their every artistic activity. We’ll also give a personal listen/read/look at every work they’ve published.
As as sidekick, we are also hoping established artists will recommend other awesome artists to join our platform & help us find them.
We recommend every artist to often blog about their work & journey. We wish to see them pursue their art feverishly & tell us all about it. We’ll soon study & feature their amazing stories.
So here’s me calling all introverted artists to write to me at email@example.com with their story & extroverted artists to step in.
“One thing that kills your marketing/sales effort is DESPERATION.
Desperation blinds your creative outlook, it demoralizes, makes you anxious, & you feel hopeless all the time. It’s goodbye to life as you know it & you give up a “piece” of your mind to get back almost nothing in return. That’s what it does to you. You can’t sit still, you can’t focus, & you definitely can’t manage everything. The more desperate you get, the more fake you appear. There’s no love in it, no means. There’s only an end.”
I seem to be telling myself this since few days. User acquisition is hard work! Its not easy enough convincing one guy let alone hundreds. I’ve tried doing everything that I can think of & used everything that exists out there to reach out.
Back story: I started Moshbag with a sole aim of helping independent musicians, writers, & filmmakers make a decent living. The existing platforms offer less & take more than what is eventually paid to the artist. It was easy enough to assume that artists would jump at something better when they see it & art lovers would run after this offer.
But after following artists on Soundcloud, posting on tumblr & the Quora board, pushing stuff on Facebook, tweeting & re-tweeting stuff, non-stop for 2 consecutive days, Moshbag now has around 10 artists who’ve signed up & 31 subscribers. Yeah, I did think I’m done. But, in one amazing Zen moment on the third day (today), I’ve come to realize that sometimes spreading a good word is not like spreading a virus, but only a long learning process, it’s persistence & dedication, it’s taking a deep breathe & letting things happen.
And I finally reasoned:
Maybe, just maybe, they’re not sure yet. What if we turned out be another rip-off? What if we were not credible enough? What if we never launched!?
Yes, I have a lot to answer & I’m looking forward to it now. But what I’m not looking forward to is anymore days of desperation.
So, what I won’t be doing from now on is - Writing marketing posts to get attention, repeating the same things with different word arrangements, hoping/praying people take a look at it just once, checking our launchrock page for number of signups every hour, & tweeting useless things that don’t help.
Instead what I do intend to do is - Genuinely interact with artists on every platform, write stuff that relates to everyone, show off what we’ve “actually” done, & answer every damn question!
Some links to make this happen,
Ask a zillion questions on our Quora board, Moshbag & I promise answer each one.
Have a look at our possible launch UI version. Just heard over to http://moshbag.in & request for your password! :)
Independent Artists who wish to join us, head over here:
Discover & Download New Music, New Movies, & New Books!
We’ve found crazy ass musicians, filmmakers, & writers who often go unnoticed in this marketing driven industry! You only see movies, hear music, or read books that are pushed down your throat on television, radio, or press. Now here’s you chance to go down the rabbit hole & discover a whole a new world of independent artists.
Artists upload their work on Moshbag & you get to open the box of chocolates. As the saying goes, you’ll never know what you might get or what to expect! But we assure you that you’ll love what you hear, see, or read on Moshbag. We handpick artists who’ve struggled to get where they are, who’ve touched many lives, & who’ve given it all to get some love in return.
We’re launching Moshbag soon. Get ready to hit that DOWNLOAD button to discover music you’ve never heard, books you’ve never read, & movies you’ve seen!
If you are an independent musician, writer, or a filmmaker waiting to be discovered, head over here: http://artists.moshbag.in & join our ever growing community!